How to treat the price increase of sublimation paper?

You may already heard the wooden pulp price increasing or sublimation paper price increasing news.
Yes, it is the real situation in China.
The wooden pulp price is increased from 4300 RMB/TON to RMB 7800/ton from the end of last year to now, it is about 40% increasing, because of this reason, all raw paper factories are sending us price increase letters again and again.
 
Why the paper price is gong to increasing?
Some reasons are in the following:
1, The foreign garbage ban restricts the import of waste paper,
2, The raw materials are insufficient; the prices of raw materials such as coal and paper pulp are rising;
3, Because of the global virus reason, some paper factory is closed, leading to the market market shortage.
 
On the whole, this wave of "price hikes" that began in the second half of 2020 has repeatedly reached new highs since February. Although paper prices are facing downward pressure, they are both rising and falling, and the price reduction will not be too large.
 
So what's can we do?
To us:
Firstly, no need worry, we will try our best to keep our sublimation paper and kinds of material price in a reasonable range to help us overcome this hard time.
of cource we will keep the quality as good as before.
Second, we will try our best to prepare the enough raw material stock to meet market fluctuations.
 
To you:
At present, you have two major pressures, one is the price increase of paper, and the other is the high sea freight, so everyone is waiting and waiting.
Judging from the current situation, this situation will not be alleviated in the next three months, and price increases and high shipping costs may be your opportunities，
Coupled with the slow relief of the epidemic and the recovery of production, whoever has sufficient inventory can occupy more of the market.
 
The above are some of our company's views and suggestions on the price increase of paper, for reference only,
if you have any ideas, welcome to discuss with us.